15 years helping Australian businesses
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The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.
Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.
Web Developer in India Verified LinkedIn User
Computer Software, 1,001-5,000 Employees Used the Software for: 2+ years Reviewer Source
last month New Comments: Solid app with good stability misses out many features if you are no a lower plan. Pros: Very good tool to schedule content to social media accounts without having to open every social media account. It helps you keep with your content posting. Cons: There are some features missing in the professional which are really useful not just for agencies but also for personal use.
Communications & Development Manager in US
Nonprofit Organization Management, 2-10 Employees Used the Software for: Free Trial Reviewer Source
2 weeks ago New Comments: A great option overall but for the price point and the specific needs of the nonprofit organization I work for, just not a good fit at all! Pros: Industry leader for social media management with a ton of features and the capital within the company to provide overall high quality services and rapid developments/improvements Cons: So incredibly expensive even with the 50% nonprofit discount. Considering the nonprofit I work for only needs/wants SMM for Facebook and Instagram, too, using Facebook Meta Business Suite (which is free) is clearly the more economic option than Hootesuite for us. I also found Hootesuite to have extremely limited integration capabilities with other platforms.
Head of digital in Uganda
Broadcast Media, 2-10 Employees Used the Software for: 2+ years Reviewer Source
last month New Comments: Overall I would recommend this product for any individual, company or agency that is using social media heavily. Pros: Ease of use when scheduling and managing content across all platforms Cons: Sometimes scheduled content fails to get posted and also short links sometimes appear broken
CEO in Côte d’Ivoire Verified LinkedIn User
Marketing & Advertising, 2-10 Employees Used the Software for: Free Trial Reviewer Source
last month New Comments: I used to log into multiple social media accounts throughout the day and it was taking away from my work. Now, with Hootsuite, I only have to check into one place for all my social media updates and messages. This has been a huge boost to my productivity. Pros: I love this tool because it consolidates all my social media accounts into one place. It allows me to schedule posts and keep track of my follower counts on all the different networks. Hootsuite is a great fit for businesses of all sizes, but it's especially useful for companies that have multiple users who need to work on social media. Hootsuite is also great for monitoring your social media accounts. Cons: Nothing to say about this product. It is highly useful for me
Operations in South Africa Verified LinkedIn User
Marketing & Advertising, 11-50 Employees Used the Software for: 6-12 months Reviewer Source
3 weeks ago New Comments: Overall I like Hootsuite I think it’s been around long enough to have matured into a solid software that does what is says it will and offers real value for money to people who want comprehensive tool without having to break the bank. Pros: Hootsuite has been around since almost the advent of social media managers but has undergone many changes and improvements over the years. To date it has evolved into a powerful bit simple software that enables you to publish content seamlessly in one space and overview brands whether you have one or 20. It is simple and easy to use and gets the job done, with a lot of the features that bigger more expensive software offers but with a much more modest price tag. Cons: I do feel like on the free paid version they could allow more than 5 pieces of scheduled content and while I understand that the end goal is to get paid customers I still feel like for smaller or starting out businesses it’s the type of feature that would make you look for something else to use.
Social Media Strategist in US Verified LinkedIn User
Marketing & Advertising, 11-50 Employees Used the Software for: 2+ years Reviewer Source
last month New Pros: -Ease of use -Ability to track responses on social media platforms -Many social media platforms you can connect to -Great analytics Cons: -Monthly price could be a disadvantage if your team is rapidly expanding -Forced to use OWLY short links
Marketing Assistant in Australia Verified LinkedIn User
Automotive, 51-200 Employees Used the Software for: 6-12 months Reviewer Source
last month New Pros: The analytics and ability to view most aspects of social performance was great Cons: Having to assign a date & time to social post meaning that you can't have social posts in a "content bank" if needed to save it for a rainy day. The workaround being that you would have to assign a random day and hope that you remembered to return to edit it before it posted. The pricing had gone up significantly and unfortunately does not measure up against competitors in the market.
CMO in Denmark Verified LinkedIn User
Legal Services, 11-50 Employees Used the Software for: 1+ year Reviewer Source
3 weeks ago New Pros: Great UX and UI - easy to use and navigate. Scheduling does not take a lot of time and no errors encountered so far. Cons: I believe the analytics screen could use a rewamp.
Teacher in Mexico Verified LinkedIn User
E-Learning, 5,001-10,000 Employees Used the Software for: 2+ years Reviewer Source
4 weeks ago New Comments: It is an excellent option to share content in an organized way, planned by week or month, without having to spend so much time on social networks, that is, it is an assistant to schedule the publication at your times without having to be aware of it. It manages in a very effective way the publications to be scheduled Pros: The ability to share content on a planned and scheduled basis Cons: The price. when it came out it had a free version and the fact of paying is difficult when what you want to do is share a little with others
Real Estate, 1,001-5,000 Employees Used the Software for: 1+ year Reviewer Source
last month New Comments: It is a platform that is complete with respect to the functionalities that it offers, I'm happy with the general functionality that this platform has represented during all this time, we have been using it for more than a year and the results have been innovative, all our social networks have remained quite revelant activity day in day out, as well as added quite a bit of interaction with customers. We would love for this platform to implement an anti-spam system, which can block any irregular activity in our messages from the inbox of our social networks, this would help a lot today. And within this platform, only the rates must be improved, the inbox system must also be improved so that it is more beneficial and can have a greater order in the messages received. The general features of this platform help social networks remain active, you can interact with customers through comments, and reactions, as well as you can see how many times your customers share the publication. Pros: Hootsuite is a fairly system to manage all kinds of social networks, its wide availability and the few limits ti has help social networks to be managed in a concrete way, as well as monitoring and managing the traffic in each of them. What I like the most about this platform is that it offers me real-time analysis and visualization of the activity of all the platforms, I can visualize the activity of Facebook or Instagram accounts from this platform in real time, visualize comments, reactions or interactions of the customers with other publications, all in real time. Another thing that I like is that this platform allows me to create scheduled publications, I can create a publication and select where the publication will be sent, I can select several social networks at the same time so that this publication is uploaded at an exact time in all the social networks that I selected, program publications has improved the activity of our social networks in scale, because it has maintained activity in an automated way, without the need to do anything manually. Cons: One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the social networks that we use in this company, all the messages received are stored in the same tray input, this causes all the received messages to be combined and it turns out to be a bit difficult to read each one of them and know which social network it comes from, I would like the inbox to be much more organized, dividing each one of the messages received in each social network, this would help us to have an incredible order in the messages received and to be able to attend to each of them little by little. Another negative thing is that this platform should offer much more affordable prices, currently I only recommend using this platform in large companies that can cover the high costs it has.
Vice President of Marketing in US Verified LinkedIn User
Retail, 51-200 Employees Used the Software for: 2+ years Reviewer Source
3 months ago Comments: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis. Pros: Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple. Cons: We really like hootsuite, but it would be nice if more platforms and types of posts could be made.
Technical Writer in Pakistan Verified LinkedIn User
Information Technology & Services, 51-200 Employees Used the Software for: 1+ year Reviewer Source
3 months ago Comments: As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses. Pros: Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations. Cons: Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.
Education Management, 11-50 Employees Used the Software for: 2+ years Reviewer Source
4 months ago Comments: Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses. Pros: Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look. Cons: The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.
Digital Marketing Specialist in Turkey Verified LinkedIn User
Computer Software, 11-50 Employees Used the Software for: 2+ years Reviewer Source
5 months ago Comments: Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan. Pros: It's useful to connect more than one social platform and manage all of them from one channel. Cons: Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.
Executive & Communications Assistant in US
Primary/Secondary Education, 501-1,000 Employees Used the Software for: 1+ year Reviewer Source
last year Comments: Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!) Pros: I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor! Cons: There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!
Director of Communications in US
Higher Education, 11-50 Employees Used the Software for: 2+ years Reviewer Source
2 years ago Comments: Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance. Pros: Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram. Cons: At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.
Social Media & Content Specialist in Canada
Marketing & Advertising, 11-50 Employees Used the Software for: 2+ years Reviewer Source
2 years ago Comments: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite. Pros: One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers. Cons: I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better
Internet, 2-10 Employees Used the Software for: 2+ years Reviewer Source
3 years ago Comments: Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool! Pros: I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports. Cons: Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.
Computer Software, 501-1,000 Employees Used the Software for: 2+ years Reviewer Source
3 years ago Comments: Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social. Pros: Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning. Cons: The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.
Account Executive in US Verified LinkedIn User
Marketing & Advertising, 201-500 Employees Used the Software for: 2+ years Reviewer Source
3 years ago Comments: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else. Pros: I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier! Cons: I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.
Digital Marketing Manager in UK
Retail, 51-200 Employees Used the Software for: 6-12 months Reviewer Source Source: SoftwareAdvice
4 years ago Comments: It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful. Pros: Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to. Cons: It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.
Communications Manager in US Verified LinkedIn User
Information Technology & Services, 51-200 Employees Used the Software for: 2+ years Reviewer Source Source: GetApp
4 years ago Pros: As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc. Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite. Cons: One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.
Social Media Specialist in Kenya
Architecture & Planning, 11-50 Employees Used the Software for: 2+ years Reviewer Source
6 years ago
Comments:
Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn)
I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful.
I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus.
The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite.
What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan. Pros: It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that. Cons: I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.
Marketing Specialist in Qatar Verified LinkedIn User
Telecommunications, 10,000+ Employees Used the Software for: 2+ years Reviewer Source Source: GetApp
4 years ago Pros: As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites. The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes. We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes. But that's not all! Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work. Cons: Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights. While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports. I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.
Social Media Specialist in US
Marketing & Advertising, 501-1,000 Employees Used the Software for: 1-5 months Reviewer Source
3 years ago Comments: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner. Pros: My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans. Cons: The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive. |
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