What are the 3 stages of credibility explain?

Credibility matters when it comes to sales. Seems like common sense right?

Well, it is. But you'd be surprised at the subconscious assumptions that humans make based on credibility. This especially affects sales calls and the frequency at which upsells are made, as well accepting payment from customers.

There are three stages to the Credibility Theory: initial, derived, and terminal. Each segment plays an important role in developing trust with the consumer. Let's breakdown each part.

1) Initial Credibility

The first stage of trust is influenced by factors such as branding, website, marketing materials, and reputation searches. This plays heavily into the consideration and decision stages of the buyer's journey. It's part of why having consistent, quality branding is important. Consumers often make decisions on which service company to hire based on the level of credibility they perceive when researching options.

This sets a baseline by which the consumer can compare interactions as you move forward in the sales process. The goal is to maintain or gain credibility throughout the sales call, with the initial credibility as a starting point. The higher your initial credibility is, the easier the sales call, but the expectation is set high.

2) Derived Credibility

The second stage of trust is primarily determined during the sales pitch or consultation. This is where the consumer is deciding whether or not your reputation matches what they perceived based on your initial credibility. If you don't seem knowledgeable or come across as complacent or uncaring, it negatively affects your credibility. This stage is ideal for setting yourself up as the expert in the industry. Advise the customer on how to proceed and explain the services or process to them in a professional manner.

Remember, the goal is to maintain or increase your credibility. This makes the final closing much easier. The customer is comparing their expectations with what you're saying and how you're running the sales call. Be polite, concise, and professional, and live up to the image that your branding has painted.

3) Terminal Credibility

The final stage of trust is developed after the conclusion of the sales call, or the work. This is any credibility you gain or lose after you've ended the primary call. This includes how well you follow up, address customer concerns, perform the work, or fix problems. Doing well in the terminal stage is vital to customer retention and referrals. If you've maintained or gained credibility throughout the process, it's much easier to ask for referrals, positive feedback, or repeat business.

Terminal credibility can take a hit if you make a mistake on the job. But you can regain that credibility or even exceed it if you handle the problem well. For example, let's imagine that a small retaining wall is knocked over during your work. The customer complains, and instead of simply discounting, you return to the property, rebuild the retaining wall and ensure its stability. You've gone above and beyond the customer's expectation and they are more likely to recommend your services.

In the end, it's all about meeting or exceeding customer expectations. High levels of credibility results in higher expectations. It's important to be clear on what the service entails, to manage customer expectations properly. It's also important to live up to the image that you've portrayed. Best of all, when you've done all those things, it's much easier to ask for payment and to find repeat business.

Speech experts have identified three types of credibility: initial credibility – the credibility the speaker has before the speech begins; derived credibility – the credibility the speaker gains during the speech; and terminal credibility – the credibility of the speaker after the speech.

What are the two types of credibility?

Terms in this set (13) Initial credibility: the credibility of the speaker before he or she starts to speak. Derived credibility: the credibility produced by everything they say or do during the speech.

What is the difference between initial derived and terminal credibility?

To build credibility you want to focus on three stages: (1) Initial credibility is what the audience knows and their opinion prior to the speech, (2) Derived (during) credibility is how the audience perceives you while delivering the speech, and (3) Terminal is the lasting impression that the audience has of you as …

What is the difference between initial credibility derived credibility and terminal credibility?

– Initial credibility is the audience;s perception of a speaker before the speech begins. – Derived credibility is produced by everything a speaker says and does during the speech. – Terminal credibility is the audience’s perception of the speaker at the end of the speech.

What is terminal credibility in a speech?

Terminal credibility is the credibility an individual has gained or lost after delivering a speech. Think of terminal credibility as more of the lasting impression that an audience has of a speech and a speaker. Establish a credibility position. Establish common ground.

What is speaker’s credibility?

Credibility is the audience’s attitude toward or perception of the speaker. 1. The more favorably listeners view a speaker, the more likely they are to accept what the speaker says. 2. A speaker’s credibility will vary from audience to audience and topic to topic.

What is establish credibility?

This means to show the reader knowledge about the topic. Explain how you came to know that information. It could be from personal experience, for example in the workplace. But, most of the time, the way to establish credibility is from using excellent research.

How do you prove credibility?

If you’re serious about establishing yourself as credible here is what you must do:

1. Be trustworthy. To cultivate credibility you must build trust, earn trust and get trust.
2. Be competent.
3. Be consistent.
4. Be genuine.
5. Be sincere.
6. Be respectful.
7. Be accountable.
8. Be loyal.

What is research credibility?

Credibility The confidence that can be placed in the truth of the research findings. Credibility establishes whether the research findings represent plausible information drawn from the participantsT original data and is a correct interpretation of the partic- ipantsT original views.

What does credibility mean in journalism?

283), source credibility may be defined as a person’s. believability as a source of information or as the degree to which information from a. source is perceived by a journalist as accurate, fair, unbiased and trustworthy.

What gives someone credibility?

Be sincere. Being credible means being sincere. It means you don’t say everything you think, but you mean everything you say. You cannot claim it; you just have to be it. to Sincerity requires commitment and dedication and the willingness to be steadfast, unmovable and always straightforward–no matter what.

How do you establish credibility in a speech?

To establish your credibility when you’re giving a speech… Trust your audience. Like your audience. Want what’s best for your audience. Think of your speech or presentation as a way of benefiting them. Align with their values. Even if you want or, especially, if you want your audience to change their values, begin by identifying with them.

What is establishing credibility?

Part of establishing credibility is creating a sense of trust between you and your subordinates. Developing a reputation for giving honest and truthful information that can be verified if necessary goes a long way towards gaining employee respect and establishing credibility.

What are the types of credibility in public speaking?

Speech experts have identified three types of credibility: initial credibility – the credibility the speaker has before the speech begins; derived credibility – the credibility the speaker gains during the speech; and terminal credibility – the credibility of the speaker after the speech.

Speech experts have identified three types of credibility: initial credibility the credibility the speaker has before the speech begins; derived credibility the credibility the speaker gains during the speech; and terminal credibility the credibility of the speaker after the speech.

What is initial derived and terminal credibility?

To build credibility you want to focus on three stages: (1) Initial credibility is what the audience knows and their opinion prior to the speech, (2) Derived (during) credibility is how the audience perceives you while delivering the speech, and (3) Terminal is the lasting impression that the audience has of you as

How do you establish your credibility in the introduction?

Establishing Credibility

What is an example of a credibility statement?

A credibility statement is a sentence or two in a paper or a speech that discusses reasons why the audience should trust the speaker. For example, if you were giving a speech about ocean conservation, you might include the fact that you grew up living at the beach.

What are the three types of credibility?

Types of Credibility:

• Initial Credibility – The speaker is unknown to me, thus there is no initial credibility.
• Derived Credibility – The speaker seemed knowledgeable; derived credibility was strong.
• Terminal Credibility – The final words spoken were demonstrably wrong.

Oct 8, 2021

What are the 3 factors to establish credibility?

Three aspects of credibility: clarity (how easily the article can be understood), accuracy (how well documented the information is), and trustworthiness (how believable the information is).

What are 3 factors that enhance the credibility of a speaker?

What are three ways you can enhance your credibility during your speeches? Speakers can enhance their credibility by explaining their competence, establishing common ground with the audience, and delivering speeches fluently, expressively, and with conviction.

What are the 3 main aspects of a speech?

Speeches are organized into three main parts: introduction, body, and conclusion.

• Introduction. The introduction of the speech establishes the first, crucial contact between the speaker and the audience.
• Body. In the body, the fewer the main points the better.
• Conclusion.

What are three types of credibility?

Speech experts have identified three types of credibility: initial credibility the credibility the speaker has before the speech begins; derived credibility the credibility the speaker gains during the speech; and terminal credibility the credibility of the speaker after the speech.

What are the two factors of credibility?

Scholars tend to agree that credibility is a perceived quality and has two key components: trustworthiness and expertise.

What are 3 types of persuasive speeches?

Three aspects of credibility: clarity (how easily the article can be understood), accuracy (how well documented the information is), and trustworthiness (how believable the information is).

What is credibility in an introduction?

A credibility position is a sentence in your introduction that demonstrates your credentials and knowledge about the topic. Many people might create a sentence like, ‘After conducting thorough research on this topic, I’m here to share that information with you today.

How do you establish credibility?

If you’re serious about establishing yourself as credible here is what you must do:

How do you introduce yourself in credibility?

Here are 6 tips for introducing yourself at the start of your presentation, so you engage the audience and establish your credibility:

How do you write a credibility statement?

To establish this trust, or credibility, the speaker should:

Oct 19, 2021

What does credibility statement mean?

Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

How do you establish credibility in a speech example?

The following strategies can help speakers convince their listeners that they deserve trust and respect:

What are the types of credibility?

Speech experts have identified three types of credibility: initial credibility the credibility the speaker has before the speech begins; derived credibility the credibility the speaker gains during the speech; and terminal credibility the credibility of the speaker after the speech.

What are the three dimensions of credibility?

Three aspects of credibility: clarity (how easily the article can be understood), accuracy (how well documented the information is), and trustworthiness (how believable the information is).

What are the three factors of credibility?

When looking at credibility alone, there are three areas we assessed the individuals we were dealing with; trustworthiness, expertise and dynamism. If someone lacked in one of those factors our perception of their credibility would suffer.

How can you establish credibility?

Speech experts have identified three types of credibility: initial credibility the credibility the speaker has before the speech begins; derived credibility the credibility the speaker gains during the speech; and terminal credibility the credibility of the speaker after the speech.

What are the four factors of credibility?

If you’re serious about establishing yourself as credible here is what you must do:

What factors influence a speaker’s credibility?

Speech experts have identified three types of credibility: initial credibility the credibility the speaker has before the speech begins; derived credibility the credibility the speaker gains during the speech; and terminal credibility the credibility of the speaker after the speech.

Which of the three important factors of public speaking means credibility?

A speaker’s credibility is affected by two primary factors-competence and character.

What is the rule of 3 in speech?

The Rule of Three is a powerful technique or principle required for writing or speaking. It states that any ideas, thoughts, events, characters or sentences that are presented in threes are more effective and memorable. Hence, it is called the Rule of Three.