 Show LensCrafters has teamed up with Sharon Stone of its new “Your Eyes First” campaign, which focuses on the expertly tailored eye care services that LensCrafters offers and the new spring designer eyewear collections. The spot features the award-winning actress and producer entering a LensCrafters branch, where she is welcome by an employee who already knows, to her surprise, that she is there for her annual eye exam. During the exam, she is surprised to find out that the specialist there already knows that she has trouble reading. However, after browsing through a selection of eyeglasses and choosing the perfect pair for her, she becomes the one that surprises those around her with her answers. When another employee, an EyeCar Advisor named Adam, talks about the way a pair of glasses makes him feel, the actress interrupts him, continuing the phrase for him. She thus says that those glasses make him feel “like is the most fabulous thing he has ever seen, “like lightning is running up and down his spine”, which makes Adam reply “Exactly”. The end of the commercial sees Sharon Stone exiting the LensCrafters branch with the confidence one has when wearing the perfect pair of glasses to look and see their best. LensCrafters, which is part of EssilorLuxottica and one of the largest optical retail brands in North America, announced Sharon Stone the face of the brand’s “Your Eyes First” communications campaigns on February 28, 2022. “Eyewear has become an empowering outlet to show my personality through accessories. I am thrilled to partner with LensCrafters for the ‘Your Eyes First’ campaign demonstrating that the right pair of glasses can provide a fresh twist to elevate your style while taking your overall health into account. From getting an eye exam to being fitted for new frames, LensCrafters provides a personalized, elevated experience,” Stone said in a press statement regarding her partnership with the brand.
Sharon Stone takes the spotlight as the face of LensCrafters’s 2022 campaign called Your Eyes First. Images feature spring designer eyewear collections from brands like Prada, Dolce & Gabbana, and Ray-Ban. The best-selling Ray-Ban Round model will be available exclusively at LensCrafters in black and silver.Sharon Stone LensCrafters 2022 ‘Your Eyes First’ CampaignPhotographed by Michael Muller, Sharon poses in studio portraits wearing round and cat-eye frames. Movie producer, director, and writer Jeff Tomsic directed the television spot, highlighting premium eye care and style. Sharon just joined HBO Max’s “The Flight Attendant” for Season 2 as Cassie Bowden’s mother, played by Kaley Cuoco. Related: Sharon Stone Takes the Spotlight for Harper’s Bazaar Spain
“Eye health is an essential part of everyday life and eyewear plays a leading role in individual style and expression,” states Alfonso Cerullo, General Manager, LensCrafters. “We are excited to communicate our efforts and offerings with style icon Sharon Stone. The new campaign featuring Ms. Stone will further underscore our brand value proposition that LensCrafters is committed to being the trusted optical retailer for customers and patients that want a comprehensive, high quality eyecare and eyewear experience in the communities we serve.” LENSCRAFTERS is an international prescription eyewear retailer first established in 1983. First aired in late February of 2022, the new LensCrafters campaign features a popular actress and model. On February 28, 2022, LensCrafters announced Sharon Stone as the new face of the brand's Your Eyes First campaign. "Along with a new television spot, the 360-degree two-year omnichannel campaign featuring Stone will be showcased through digital touchpoints within LensCrafters stores, on LensCrafters.com, and across the company's marketing channels," said a press release from the company at the time. Speaking of her role in the campaign, Stone said: "LensCrafters has always been and continues to be a respected and recognized leader in the industry, providing vital vision care to so many. She continued: "Eyewear has become not only a vision solution for me, but an empowering outlet to show my personality and creativity as an accessory. "I am thrilled to partner with the brand for the 'Your Eyes First' campaigns demonstrating that the right pair of glasses can provide a fresh twist to elevate your style while taking your overall health into account." Stone added: "From getting an eye exam to being fitted for new frames with lenses tailored for my vision needs, LensCrafters provides a personalized, elevated experience." The commercial follows Stone around a LensCrafters store as she goes to receive her annual eye exam and purchase new glasses. "They sort of make me feel..." the LensCrafters employee starts to say, as Stone looks at her new spectacles in the mirror. "Like I'm the most fabulous thing you've ever seen?" Stone finishes his sentence. Who is Sharon Stone?Born on March 10, 1958, Sharon Stone is an actress, producer, and model. A native of Meadville, Pennsylvania; Stone has three siblings: Michael, Kelly, and Patrick. While still a teenager, Stone was admitted to Edinboro University early with a creative writing scholarship. After briefly attending the program, she moved to New York City to pursue a career in modeling. She moved to Europe to continue her fashion career but decided she was meant for acting instead. Stone has since appeared in a multitude of movies and television shows, including: Following two marriages and two divorces, Stone noted she is "done dating" while speaking on The Drew Barrymore Show. "I'm done dating. I've had it with dating," she told Barrymore at the time. She married Michael Greenburg in 1984, followed by Phil Bronstein in 1998. In 2000, Bronstein and Stone adopted Roan Joseph. Although the couple divorced in 2004, Stone went on to adopt Laird Vonne the following year, followed by her third, Quinn Kelly. What is her net worth?According to Celebrity Net Worth, Sharon Stone has an estimated net worth of around $60million. Due to her common role as the femme fatale, Stone quickly became a sex symbol of the 1990s. She earned a star on the Hollywood Walk of Fame in 1995 and has received both an Emmy Award and a Golden Globe. Stone released a memoir in 2021 entitled The Beauty of Living Twice. Throughout her decades-long career, Stone has appeared on the cover of nearly 300 magazines - Vogue, Playboy, and Rolling Stone among them. We pay for your stories!Do you have a story for The US Sun team? |
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