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If you are tentative to believe your customers are using Social Media – think again. Two-thirds of American adults (65%) use multiple Social Media platforms and they are also on average checking their various accounts 17 times a day. Smart Insights reported digital internet usage accounts for 57 percent of daily media time and on average 5.6 hours of media consumption. If consumers are spending nearly a fourth of their day online, isn’t digital advertising the most logical solution? Here is a look at just a few of the ways Social Media advertising can improve your business. 1. Decreased Marketing CostSpending marketing budget on traditional advertising (billboards, print ads, etc.) is becoming less and less effective. Our company’s client reports reflect the success found in digital advertising. Meaning that our client’s marketing budgets have also dramatically changed in favor of this strategy. Depending on your Social Media goals, Social Ads are relatively inexpensive. Starting with a low budget and gradually growing how much you spend month-to-month will help your businesses Social platforms grow organically and quickly. But, if you are promoting and advertising on Social Media, you have to have optimized Social Media pages to send customer’s back to. This also means taking the time to create engaging and interesting content. 2. Increased Brand RecognitionEvery opportunity you have to increase your visibility is valuable. Social Media platforms are great channels to promote your brand’s voice and content. This is also extremely important because it creates an easy way to be accessible for new customers. Social Ads work in your favor to repeatedly show up on your targeted audience’s profile. Even if these consumers do not like or follow your pages, your name can consistently appear in their news feed. This is a great way for people to become familiar with your brand name and area of expertise. 3. Increased Inbound TrafficWithout an inbound traffic source like Social Media, your site traffic is limited to the people who already know or need your business. Every Social Media profile you have is another path leading back to your site and every Social post is an opportunity for a new visitor. The more quality content you post and generate, the more inbound traffic you will have. Social Media ads only help promote this further. Effectively promoting an ad that directs users back to your website will increase sales and leads. 4. Improved Customer InsightsSocial Media gives you an opportunity to gain extremely valuable insights into what your customers are interested in. Facebook Insights will help you understand and see exactly who is looking at your brand and what they like. For example, if you think your target market is 25-40 year old women who enjoy shopping online, But Facebook insights says 35-50 year old men who like to golf are looking at your profile, then your target market should shift accordingly. This then allows you to create content and boost posts that are more targeted to your demographic. Social Media opens the door to a better, more educated relationship with your consumer. 5. Instant In-depth AnalyticsAfter placing a Social Advertisement, just like any other type of advertising campaign, you are able to look back at the performance of the ads and learn from the results to improve the campaign strategy for the next go-around. Within the Social Advertising analytics you can easily access everything from clicks, impressions, frequency, engagement, and more. This allows you to create goals and touch points to see how your business has grown over the campaign or quarter. The benefits from utilizing an affordable social media campaign help you reach your target audience more effectively. But, if you are still hesitant consider this – your competitors are already utilizing social media and reaping the benefits. Social Media Ad spending is likely to exceed $35 billion in 2017. Social Media Advertising, when done right, can lead to decreased marketing costs, increased brand recognition, increased traffic, more conversions, and so much more. If you are interested in getting started but aren’t quite sure where to begin, contact a Social Media Professional at Go Local Interactive to learn about our different packages and how we can help your business grow.
Stats say that – about 90% of marketers claimed that social media has given their company immense exposure and recognition in the market. Taking upon consumer’s aspect into consideration – 71% of consumers who had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Social media marketing has become a powerful tool over the decades to promote your business, be it any size. With so many engaging social media platforms, you can comprehend how easily and directly you can communicate with your audience. So, if you are missing out connecting with your customers online, then you are way behind in the competition of gaining trust among them and creating a foothold in the market. Definitely, when you come under a favorable audience, you turn to become a brand than just a small or mid-sized business. You may not see the effects of social media marketing and advertising at the beginning, but you will gradually as you make a continuous connection through various social media channels. Here you need to trust and have faith over your social media marketing and advertising agency. They experiment with multiple strategies that suit best for our brand. Marketing and advertising through social media work on all aspects of your business. From branding to content creation to distribution to reputation management to customer support & service, and above all, you get to monitor and gain insights into your competition. Branding Related Benefits of Social Media Marketing:- Branding is the best way to show the personality of your brand and what you stand for. Social Media platforms are one of the right strategies in the digital world to promote your business. You can interact with your visitors and make an impactful presence of your brand. You can take consultation for promoting your Digital Branding of Your business online. Manage Your ReputationIn Real, Social media is becoming a crucial part of our lifestyle. We like to share our happy moments on social media platforms. We mostly search for any brand on social media channels and solve our queries via comments or personal inbox messages. It is one of the best powerful benefits of having social media channels to manage your reputation as well as your brands. You can deal with praises and negative experiences quickly with your social platform and, you can communicate with your visitors. Connect EffortlesslyAfter the trend of adding thoughts about the brand, communication between the brand and customer has become a lot easier. Customers can throw their feedback (positive or negative) about the brand’s product or services. This not only builds a strong relationship between the customer and the brand. It also helps them to comprehend whether their product or services needs improvement or not. Influential FeedbackTo maintain proper brand respect among the customer, you respond to the customer’s feedback and handle the necessary amends if the product or service lacks quality. As stated in the stats, people quickly get influenced by feedback and recommendation from their peers or friends. So you can say that social media feedbacks are a great tool for helping people make their decisions regarding their needs. Insights of the MarketplaceUsing Social media will not just help you in building your brand and gaining confidence amongst the audience, it also gives you insights about your potential competition. You can learn the other marketing practices and relatable strategies that you may not know. You can then imply them to gain better traction and customer satisfaction. Improved Brand Loyalty, Authority and AwarenessWhen your social media marketing services plan and implement strategies, it greatly increases your brand recognition. Posting regular content about your services or the launch of a new product makes you appear more credible. There are various ways to promote the content – like videos, images, infographics, memes, and many others. These user-generated and crowdsourced content is an awesome way to engage more and more customers. More and More TrafficThis practice is quite related to the former. To gain more and more inbound traffic, you will have to incorporate social media marketing strategies into your plans. Every social media profile that you create on different platforms takes you more close to reaching potential customers. So, when you spread your content on various platforms each time, you tend to attract a few dozen customers every time. Enhanced organic SearchSocial media has the potential to boost your organic visibility. For substantial traffic and growth, SEO -Search Engine Optimization is necessary. Optimizing your website’s content as per Google’s algorithms generates positive results and revolutionizes the traffic. Target the most searched keywords, prepare user-centric content infused with keywords, create infographics to make the content engaging and compelling, and prepare a business profile with business information and employee photos to build trust. Read Also: Major Google Algorithm Updates And Their Impact Explained Cost-effectiveApplying marketing strategies or hiring a social media marketing or advertising agency, proficient in planning, may sound expensive to you. But, to your surprise, it is cost-effective. You can build your business profiles on all social media platforms freely and invest in campaigns as your budget allows. When you start receiving good returns, you can then increase your budget and fine-tune your strategies for enhanced conversion rates. Effective LeadershipWhen you plan and strategize, you get leadership qualities to bring growth and success to your business. Practicing different strategies enhances your planning skills and takes you towards becoming an expert. Thus, connecting with your audience, sharing fresh and interactive content utilizing social media tools promotes your authority. Right and successful practices make you a notable influencer and a thoughtful leader in your field. Networking and opportunitiesOptimizing the website and its content, running multiple campaigns, communicating with your audience, and taking feedbacks and reviews into consideration are some efforts that count. Communicating and networking with potential leaders in your field can give you greater business opportunities. Quality relationships bring trust which gives you quality backlinks, increased referrals, and increased branding, which parallelly boosts your SEO. In a Nutshell – These were a few advantages that highlight the benefits of including social media marketing in your strategic plans. Businesses cannot run seamlessly without acknowledging the pros and cons of it. Campaigns and user feedback on your social media business profile will be the mirror of your products or services. Potential social media marketing strategies can be cost-effective and efficient for better communication and connectivity with potential customers. Digital marketing evaluates the business prospects and efforts needed to achieve them, which improves brand loyalty, conversion rate, increased traffic, and better SEO. If you hire social media experts to promote your business, Then you will find a good experience and more ways to connect with your customers. It will be helpful to engage your visitors and generate leads for you. Social Media Marketing can help you to achieve your desired and an unexpected great result. Call us today on to find out how The Social Savior can help grow your business. You can either hire an expert in social media marketing or look for a social media marketing or advertising agency for business growth. |
What are the benefits of using social media when looking to advertise your business locally?
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